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Ultimate Caulking
Ultimate Caulking was in need of a full-developed website to showcase their caulking services in West Michigan.

Client Needs

Launching in 2022, Ultimate Caulking's brother-sister ownership team was in need of a professionally developed brand identity for their small business. As co-owners, Edgar has turned his skills in the field into business acumen, attracting local and national clientele within the first year of business, while Allison has used her knowledge and talents to assist with operations, billing, and paperwork involved in running a small business. This left little time for creating a brand identity or developing a marketing strategy!

The Yellow Umbrella’s Impact

The Yellow Umbrella Creative worked with Allison and Edgar to develop branding guidelines and styles, including choosing fonts, color palettes, and brand imagery, that reflected the company's voice. Additionally, Yellow Umbrella developed and designed a new website to showcase the services Ultimate Caulking provides to homeowners and commercial developers, share the small business's unique story, and offer a 'Request an Estimate' form to easily accept leads for both residential and non-residential caulking projects in the Grand Rapids area and beyond.
Ultimate Caulking's new website features toggle-friendly content that allows them to serve multiple audiences at once, residential homeowners and commercial prime contractors. With a focus on before-and-after results, the Services page features multiple sliders showing results of their technique and perfectionism.