Robinson’s Popcorn is a beloved West Michigan staple, but their digital presence was holding back their growth potential. When they partnered with Yellow Umbrella Creative, their existing website was non-functional and lacked the infrastructure to handle modern consumer demands. They needed a digital transformation that could take their storefront beyond their physical location and into the world of professional eCommerce and streamlined retail marketing.

Yellow Umbrella Creative transitioned Robinson’s Popcorn from a local shop with a broken website to a high-volume eCommerce brand. By managing the backend technicals to the creative marketing strategy, we’ve allowed the Robinson family to focus on their craft while we handle the digital heavy lifting.

• eCommerce Development & Management: We built a custom eCommerce platform that revolutionized how Robinson’s does business. This includes a seamless shopping journey, the ability to add discount codes, and seasonal items.
• Omnichannel Marketing & Creative Design: We act as a full-service creative department for Robinson’s, delivering high-impact materials across multiple mediums. This includes social media content creation, professional catering and fundraising forms, direct-mail postcards, and large-scale billboard campaigns that drive local foot traffic.