Pink Piggy’s previous website was a simple landing page that directed visitors to their online ordering menu and included a tab with their downloadable .pdf menu. However, it lacked critical elements to engage users and tell the story of the restaurant. The website had no photos, preventing visitors from seeing visuals of the food and drinks they could order. There was no information about the business, the passion behind its creation, or its commitment to providing high-quality fusion and traditional dishes.

Owner Echo Shao, who opened Pink Piggy in 2022, is passionate about her food, which features recipes from her mother and friends from around the world. The restaurant offers innovative fusion dishes, traditional recipes, and healthy, student-friendly lunch options for East Grand Rapids school kids. Their boba tea, made with real fruit and free from artificial syrups, is (in our humble opinion) the best there is in West Michigan. To better serve their community and share their story, Pink Piggy needed not only a website redesign but also professional photos of their menu items, including seasonal dishes and specials, to showcase their menu and connect more deeply with their customers.

To address Pink Piggy’s needs, Yellow Umbrella Creative collaborated with Mark Alan Howe Photography (Hi, Dad!👋) for a professional photo shoot, showcasing every dish and drink on the menu. Echo and her kitchen team prepared each menu item, allowing us to create a visual library of photos that captures the restaurant’s fusion dishes and colorful boba teas. After the shoot, we fostered connection over Pink Piggy’s entire menu (yes, we took a ton of food home and yes, we ate all the leftovers).