Client Profile + Needs
Andrea’s Commercial Cleaning is a family-led team with a strong reputation for high-quality service, but they lacked a professional brand and digital presence to match their expertise. As they prepared to scale their business, they needed a complete visual identity and a website that could effectively compete for high-level commercial contracts. The project required a brand that reflected their family-oriented values while maintaining the professional polish required by facility managers and construction project leads across multiple industries.
Yellow Umbrella Creative’s Impact
We established the visual and digital foundation for the brand, creating a comprehensive identity system and a functional website to showcase their work. By focusing on the tangible results of their services, we built a platform that functions as a high-impact portfolio for their janitorial and post-construction cleaning.
Complete Brand Identity Development: We created the original logo system, color palettes, and typography styles. This identity was designed to feel established and trustworthy, providing a professional look that resonates with business owners and general contractors.
Interactive Results Showcases: To highlight the quality of their work, we implemented interactive before-and-after sliders on the services page. This allows potential clients to see the immediate transformation of their spaces and provides a level of transparency that sets the brand apart from competitors.
Collaborative Messaging & Copywriting: We wrote the website verbiage to clearly define their services and family-led mission. By collaborating with their internal team to refine the messaging, we ensured the voice of the brand was authentic to the family while remaining professional and authoritative.
Industry-Specific Visual Galleries: We utilized the team’s high-quality photography to build organized galleries showcasing their work across offices, fitness centers, and construction sites. This visual-first approach allows prospects to see their experience with similar facilities at a glance.
Operational Website Design: We designed and built a responsive website that serves as a 24/7 salesperson. The site includes clear pathways for quote requests, making it simple for new leads to connect with the sales and management team.