Client Profile + Needs
Following the successful redesign of the Spring issue, we focused on maintaining that momentum for the Fall/Winter 2025 edition, ensuring the magazine remained a high-end, professional resource that association members actually wanted to read and keep on their desks.
Yellow Umbrella Creative’s Impact
Continuing as the lead designer, we focused on clean layouts that made complex industry information easy to digest. We managed the entire production process from the first page layout to the final print-ready files for the 100+ page publication.
Information Design: We turned the articles and content into clear, professional layouts using structured design to make data accessible and visually interesting for the 900+ member companies.
Feature Storytelling: We designed the flagship features on safety excellence and the next generation of industry leaders. We focused on pairing high-resolution project photography with bold typography to keep the magazine feeling modern and high-quality.
Member Directory Management: We handled the meticulous detail required for the multi-page member directory. This involved organizing and formatting hundreds of individual company listings with total accuracy, ensuring the directory remained a functional and reliable tool for the association.